Privacy policy

Introduction

At Darcos Dance Shoes, we prioritize the privacy and security of our customers. This Privacy Statement explains how we handle personal data collected from our website visitors and customers.

1. Purpose and legal basis for processing personal data

We collect and use personal data for the following purposes:

  • E-commerce Transactions: Processing purchases requires collecting personal data, with contract performance as the legal basis.
  • Customer Service: Addressing customer inquiries and providing support, based on our legitimate interest in offering quality service.
  • Marketing: Sending promotional materials to those who have opted in, based on consent.

2. Responsible entity

Darcos Dance Shoes is the data controller responsible for your personal data. For any privacy-related inquiries, contact our Data Protection Officer (DPO) at:

3. Recipients of personal data

We do not share your personal data with third parties, except as necessary for processing transactions (e.g., payment processors). Any transfer of personal data outside the EU will comply with applicable legal frameworks, ensuring adequate data protection.

4. Security measures

We employ robust security measures to protect your personal data, in collaboration with our hosting provider, FastComet. These include, but are not limited to, encryption, access controls, and secure data storage practices.

5. Retention period

Personal data is retained indefinitely for ongoing customer relations but will be deleted upon request, in accordance with data subjects’ rights under applicable privacy laws.

6. Automated decision-making and profiling

We use automated decision-making, including A/B testing and analytics, to enhance our website and service offerings. These processes do not have legal or similarly significant effects on you but aim to improve user experience.

7. Data subject’s rights

You have the right to:

  • Access your personal data.
  • Request correction of inaccurate data.
  • Request deletion of your data (“right to be forgotten”).
  • Object to processing of your data.
  • Request restriction of processing.
  • Request data portability.
  • Withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact our DPO using the contact details provided.

Changes to this privacy statement

We may update this Privacy Statement from time to time. We encourage you to review it periodically for any changes.

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